Our Approach: Psychology as a Key to Transformation
How is transformation achieved – in organizations, societies, and political processes? We believe: Where attitudes, emotions, and relationships are considered.
Here we show how psychological knowledge concretely impacts sustainability transformation – and how various target groups benefit from it. Whether strategy, communication, or resilience: climate psychology helps to reach people and enable real transformation.
Why Psychology?
Psychology is the Key to Translating Goals into Action.
Because Decisions are not Based on Facts Alone.
Even the best data is useless if it is not convincing. Psychology helps you understand how political or business decisions are actually made – emotionally, socially, context-dependent. This makes strategies connectable and effective.
Because Acceptance and Implementation are the Keys to Success.
Whether it’s a law reform, sustainability strategy or change process: Measures often fail not because of the content, but because of the lack of participation. Psychology provides you with the tools to promote acceptance, understand resistance and strengthen participation – internally and externally.
Because Sustainable Transformation Requires Leadership in Dealing with Uncertainty.
Transformation means complexity, ambivalence and mental exhaustion – for citizens, employees and decision-makers themselves. Psychological strategies help to convey visions of the future, create orientation and remain able to act.
Approach & Methodology
Psychology as a basis:
We work on 4 levels
Climate Psychology: What is that?
What prevents people from taking climate-mitigating action, and what motivates them to become active in climate mitigation? How can we take others on the journey into a new world and provide support during the transformation? All of these are questions of climate psychology that move me every day. Climate psychology deals with the experiences and behavior of people in the context of the climate crisis and in their commitment to climate mitigation.
#1 Change Behavior
Understand climate-damaging behavior – and change it in a targeted manner.
#2 Empower People
Decision-makers and employees become active climate designers.
#3 Transform Systems
Recognize organizational barriers and structurally anchor climate mitigation.
#4 Communicate Effectively
Climate communication that motivates – instead of paralyzing.
Our Work Areas
#1 Climate Mitigation & Biodiversity Protection
#2 ESG Strategy
#3 Climate Adaptation
#4 Loss and Damage
#5 Climate Finance and Climate Diplomacy
#6 Climate & Social Justice
Your Benefit through ClimateMind
Companies
Problem.
Companies’ half-hearted climate mitigation efforts lead to a loss of reputation and fail to attract young talent (Future Talents Report 2020). Perhaps you are wondering: How can we establish a sustainable corporate culture that not only demonstrates external commitment to climate mitigation, but also internally embraces the new transformative mindset, is guided by it, and consequently strengthens society and protects nature?
What Psychology Can Achieve.
Solution.
Politics & Ministries
Problem.
Climate mitigation measures must be accepted by the general public, otherwise they cannot be effective. Climate policy is chosen by citizens and ultimately implemented in their lives. Perhaps you are asking yourself: How can we communicate climate mitigation to as many citizens as possible in an activating way? How can we inspire them to participate? How can effective citizen participation be achieved?
What Psychology Can Achieve.
Psychological research can help you understand citizens and their behavior – how their voting decisions are driven, when they accept and support climate policy measures. You will learn when societal values change over time and what people need to want to participate in engagement processes.
Solution.
In our keynotes, you will learn the psychological foundations of public climate communication, citizen activation, and effective citizen participation. In immersive learning journeys and training sessions, you will strengthen your transformation competencies to act as a courageous decision-maker in bringing sustainability to the general public – for example, through authenticity, empathy, and target group-oriented climate communication.
Civil Society
Problem.
What Psychology Can Achieve.
Solution.
In our presentations, you will learn the psychological foundations of effective (online) campaigns, transformative journalism, and personal conversations with multipliers. In our workshops and training sessions, you will practice the competencies with which you can win over new target groups for your concerns and initiatives.
Frequently Asked Questions about our Approach
Transformation needs more than knowledge – and more than volunteering. Why we founded ClimateMind and what distinguishes us from others:
Strengthen the Impact of your Climate Initiative Now!
No climate mitigation initiative is the same, and every initiative depends on the support of many individuals. We help you effectively communicate your ideas and put them into action through climate psychological consulting, support, and further training. Therefore, we are happy to provide you with a customized offer.
