Janna Hoppmann, founder of ClimateMind

© Klara Yoon

ClimateMind Brings Psychology into your Sustainability Transformation.

Our vision: A just, sustainable world – made possible through courageous leadership and effective climate mitigation. As the first agency and academy for climate psychology in Europe, we support organizations in changing behavior, shaping transformation and anchoring climate mitigation culturally. Strategically. Scientifically psychologically grounded. With people at the center.

 

 

The ClimateMind story

2016-2020: Where is Psychology?

The idea that psychology can help with so many questions of socio-ecological transformation and should not be confined to clinics or HR departments was revolutionary in 2016. Human thought, feeling, and action are essential if we want to embark on a new tomorrow.

That is why Janna was already involved in numerous sustainability projects during her psychology studies, contributing her psychological expertise.

2021: What Choice do We Have But to be Brave?

The projects were successful. In her master’s thesis, Janna conducted an impact evaluation for an educational course by WWF Germany. Janna’s studies were coming to an end, and she looked for organizations where she could dedicate herself full-time to improving the world as a psychologist. No luck!

That cannot be, she thought, and simply started her own business as a climate psychologist, offering consulting and training. Without start-up capital, she began her experiment during the pandemic – “brave,” most said. Yet, she immediately encountered immense interest from NGOs, companies, climate movements, politics, and administration.

2022: Will you join us on this journey?

The idea spread so quickly that after just 8 months, Janna could no longer handle the numerous inquiries alone. It became clear to her: Either I grow into a social enterprise with employees, or I will be completely overwhelmed. What to do? The decision to prioritize impact and build ClimateMind was quickly made.

Since summer 2022, Fabian has been an integral part of ClimateMind. Together, Janna and Fabian continuously develop ClimateMind to contribute even more to socio-ecological transformation and climate justice.

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Our Vision

Leaders Make Climate-Just Decisions – for the Well-Being of People, Climate, and Biodiversity.

Our Mission

We Strengthen Mindset and Skills for Sustainability – with Psychology!

Schematic representation "From Powerlessness to Self-Efficacy through Empowerment"

Case Studies

 

What impact do our services have in practice? Our case studies provide you with concrete insights into projects with ministries, companies, NGOs, and international networks.

They demonstrate how psychological approaches build trust, overcome barriers, and enable transformation – whether in training, strategy processes, or political negotiations.

Be inspired by real-world examples of impact and transformation – and discover how ClimateMind can strengthen your work too.

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About Janna

Janna Hoppmann, founder of ClimateMind

Passionate Psychologist

Janna has been fascinated by psychology since her youth. In 2020, she completed her master’s degree in Social, Organizational, and Economic Psychology at FU Berlin. With her master’s thesis, she specialized in the psychology of climate mitigation and climate communication.

Idealistic Innovator

For many years, Janna has volunteered for the Sustainable Development Goals (SDGs) – whether by initiating projects or collaborating on them. For her commitment, she received a scholarship from the Ev. Studienwerk Villigst.

Founder with Courage for Innovation

It quickly became clear to her: to achieve even greater impact, she had to turn her passions into her profession. Therefore, she established herself as a climate psychologist – thereby creating a new professional field that is more needed today than ever. As a social entrepreneur, she is a member of SEND e.V. and aims to maximize our collective impact, not just her profit.

About Fabian

Solution Finder

Where there is a problem, there is a solution. This approach is a central motto in Fabian’s life. He develops appropriate answers to a wide range of challenges with creativity, psychological expertise, and enthusiasm.

Ambitious Pioneer

For many years, Fabian was an active part of the For-Future movement in Austria and remains a passionate member of the international Economy for the Common Good movement. Driving concrete yet ambitious transformations is his great passion.

Team Player and Steady Presence

Working together with others on a vision – that motivates Fabian every single day. With great pleasure, Fabian therefore acts as an empathetic link in various team contexts and always maintains composure – even in challenging situations.

Fabian Hirt

The Team

Janna Hoppmann

Janna Hoppmann

Founder, M.Sc. Psychologist, Business Trainer (TÜV-certified)

Fabian Hirt

Fabian Hirt

M.Sc. Psychologist, Trainer, Speaker, and Consultant

Lina Widad Chaker

Lina Widad Chaker

Team Assistant

Our Partners

We can only solve the complex issues of our time together. We believe in the power of unconventional coalitions and synergy effects to collectively achieve the unimaginable. Here you will find a selection of people, organizations, and networks of which we are members and with whom we cooperate on projects:

Jobs

We are a team of psychologists. But we are also entrepreneurs, students, and sustainability enthusiasts. We are united by a passion for psychology, justice, biodiversity, climate, and the belief that together we can achieve a great deal.

Become a ClimateMind too! We are always looking for inspiring individuals to enrich our ClimateMind daily life. Take a look at our open positions or send us an unsolicited application.

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How Can We Support You?

Every climate initiative is different – and depends on the participation of many people.
We support you in effectively communicating and successfully implementing your sustainability goals with psychological expertise – through consulting, guidance, and tailored training programs.

We would be pleased to create a customized offer for you that suits your organization and your goals.

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